I would have skipped right past this new item if I hadn't experienced first hand last year Brits' love of their version of the Big Brother reality show. They eat it up. More than we obsess over American Idol. They not only run the show multiple times a week -- they have recap and chat shows devoted entirely to the show!
Anywho, jolly old England is now enjoying a celebrity version of the show (among the D-list stars we Yanks would recognize are Jermaine Jackson and Dirk Benedict, of A-Team fame). Unfortunately, the show has been tainted by bad relations between some of the contestants and their Bollywood star housemate. Enough to cause something of an international incident.
Let's hope we never get this worked up over Beauty and the Geek.